FICTIONAL CONCEPT PROJECT / NO CLIENT RELATIONSHIP OR RESULTS IMPLIED
Common Ground
A welcoming place, before you walk in.
A more welcoming digital home for a community space.
SECTOR
Community workspace
SERVICES
Positioning, website design, enquiry journey.
The brief
A fictional shared workspace wants to explain its spaces, membership options, and community to independent professionals who have not visited yet.
The challenge
Visitors need to picture an ordinary working day and compare options before deciding whether to arrange a tour.
Our approach
Lead with warm photography, group space information by everyday needs, and offer a clear route from membership details to a tour enquiry.
Deliverables
Membership comparison structure; space and amenity content outline; responsive enquiry journey; photography and copy direction.
Handover
The team can update membership descriptions, amenities, and tour information while keeping the experience consistent.
A design decision
Show the everyday. Warm light and shared tables communicate how the space might feel, without inventing member endorsements.